“I’ve got a guy.”
That was one of the key messages of a sales training event I visited recently. The new sales consultants were supposed to realize they didn’t need to know everything about the services they were providing – they had plenty of other “experts” to support various parts of the deal. It’s a lot easier to sell when you don’t have to know everything yourself.
Which leads me to ask the question: whose “guy” (or gal) are you? And do they know it?
Here’s why it matters:
Today’s post was written by a former colleague of mine, Jess Titchener – an adrenalin-driven management consultant living, working and serving in London. You can follow Jess on Twitter as well as on her new faith-based blog at thistrainisboundforglory.com. To be featured on this site, click here.
As I reflect on the three years that I have worked in corporate sales and negotiations in the communications and media industry, I have been thinking about what we can all apply from some fundamental “sales” principles into our daily working routines – whatever area we may work in.
I think my lessons can be distilled into these three priorities.
