Most organizations have core values. Somewhere anyway. They’re usually posted on the website and probably printed on a brochure somewhere. But do people talk about them individually? Does anyone know them? Are they specific and meaningful enough to make a difference?

At the end of the day, the organization is going to do what it’s going to do, right? So maybe a better question is: why do we even have core values?

We’ve probably all come across sets of core values that were easy to make fun of or were too vague to impact anyone. But well constructed, specific core values can add tremendous benefit both to organizations and individuals. In fact, here are three ways I’ve seen this happen.